When you think of a successful business, you necessarily have to consider the marketing strategy as the backbone of your company. It is responsible for generating the necessary awareness about your products or services among customers.

A good marketing strategy should correlate perfectly with marketing plans in the long term and with the objectives of your business. Unfortunately and as a consequence of a variety of reasons, companies often tend to implement striking or obsolete strategies to market their products.

Ultimately, this can have a different effect on sales, as well as on the reputation of the business in general terms. Next, we talk about the way in which a company is affected by a bad marketing strategy.

LACK OF MARKETING EXPERIENCE

A marketing strategy designed for a company should be organized in a way that complements the objectives, as well as the resources of the company. What happens, however, is that many businesses become ambitious and opt for extreme marketing strategies that are not necessary for the type of business they have. This leads to the reduction of funds, which could be used for other purposes.

MISSING ADDRESS

A marketing plan will be ineffective if it fails to target the target audience. Instead of focusing on the preferences and choices of customers, many marketing “experts” try to impress management. The truth is that a marketing strategy with this approach, will have little impact on the purchase decision of customers, plus it can lead to a drop in sales.

IGNORE ONLINE MARKETING

At present, there is still a very high percentage of companies that do not have an Internet presence through a web page. It is regrettable considering the degree of penetration that the web has throughout the world.

GOOD MARKETING VS BAD MARKETING

What makes a marketing strategy good or bad, is to what extent that strategy affects the company’s commercial results, the products or services that are marketed. It’s that simple when you get to implement a good marketing strategy, it has a positive effect on business results, while with bad marketing, it is having an adverse impact or does not affect business results.

Any other measure regarding the quality of a marketing strategy, including things like “we managed to reach 1 million people”, “our service sets us apart from the competition,” etc., are secondary measures that only have relevance if in the end lead to commercial results. That is, it does not matter how many people you get or how different your service is from the competition if you do not improve the state of your business.

The important thing is not to evaluate a marketing strategy for how great is the creator of the ad, or how beautiful the website can be. The only measure that indicates that a marketing strategy is good or bad has to do with how well it motivates customers to act in a way that improves business results.

Drive Your Sales With Videos

Taking into account that currently videos are shown in 70% of the 100 best search results and that users have between 64 and 85% more likely to buy a product after watching a video, this is a Marketing tool that just can not be ignored.

The Videos Help Boost Sales

The best thing about online videos is that people prefer to see what they read, which extends to almost all industries and demographic segments. However, increasing conversions goes far beyond merely including a video of a product on YouTube or the website of your business.

It is necessary to think of a creative advantage that will help you improve the shopping experience or even navigation. If you do not sell products through a shopping cart, you can still take advantage of the customization component that a video offers you.

Product Videos

Product videos are undoubtedly the simplest way to attract potential customers for a new product. That is, when you capture a clearer and foreground view of the product you want to promote and also provide an attractive description of its features, you can turn a potential client into a customer.

The important thing is that when making product videos, you make sure you get different angles, in addition to using proper and professional lighting. Most likely you want to have a familiar face to test your product, so it’s just as well for a member of the creative team to answer questions or even put them in the hands of potential customers.

General Tips And Guides

Another of the fastest ways for your customers to see your brand positively is by offering them something of value. Consider then create seasonal and relevant video tutorials that respond to an essential need of consumers. Whether you include your product or not, in any case, the procedure has to be a topic for your industry, as well as highly relevant to your audience.

Video Chat

Video chat or video chat offers many benefits for your company and is becoming increasingly common in different industries. It has even been mentioned that companies like Amazon or Mbank, experienced an increase in their profits from the introduction of video in their customer service lines.

It is also known that consumers would like video chat to be an option when they come into contact with companies. In general terms, video chat has the potential to mimic the store experience in a way that other channels can not.

Vlogging

Video blogging (or Vlogging) is an excellent way for companies to take advantage of free advertising on video portals such as YouTube, even without creating content on their own. The idea is to involve a member of the team so that it offers a detailed and visual vision of the most recent products or developments of the brand.

This allows customers to put a face on the company and thereby get more information about what happens “behind the scenes.” Vlogging is also a way to help build trust among customers, in addition to giving depth and personality to your brand.

How To Promote Your Products Without Falling Into Spam

Promoting your products without spamming is sometimes complicated and although email is the most effective marketing tool for many companies, being cataloged as a spammer can be a severe problem.

The Problem Of Spam When Promoting Your Products

It has to be said that it is getting harder and harder to reach the customer’s ticket trays, considering that almost one in four commercial emails are sent to the spam or spam folder, even in many cases they are completely blocked. Besides, small businesses often come into conflict with spam filters, also taking the acceptance of users for it sent promotional mail.

But you can significantly improve the chances of reaching customers and potential customers, doing things correctly. Then we talk about precisely how to promote your products without spamming.

Maintain A Good Reputation

Spam filters are used to examine in detail the content of email messages and punish messages with spam content. However, the reputation of the sender is much more important at present.

That is, in the same way, that a bad credit score can exempt you from the credit market, an incorrect sender score for your domain name or IP addresses can make your promotional emails never reach the inbox.

Many emails and Internet providers use tools to determine the reputation of the person sending the mail messages. The key among these is the number of complaints from users since if more than one in every thousand email recipients complain, the words of the company will be completely blocked.

To find out how good your business reputation is in this regard, you can use a free online service such as senderscore.org, where only by entering your IP address, you can know your score and discover the underlying causes of a bad reputation. This way you can determine what things have to be corrected.

Improve Your Content

It is known that spam content only activates filters 17% of the time, however, if you are new to mail marketing or your business is too small to have a good reputation, this percentage could be higher.

Changing words such as “raising money” by “raising funds” and eliminating expressions that are not necessary can significantly improve the rate of messages received. You should bear in mind that messages that are annoying or with irrelevant content may cause some recipients to click on the “Report spam” option.

You can avoid all this by orienting mail messages, clearly identify your company in the shipping address, in addition to creating beautiful text in the “Subject” device, as well as ensuring that messages are displayed correctly not only from the computer but also from mobile devices.

Additionally, it is also convenient to avoid buying email lists since they usually include spam traps, which are false addresses to catch unwanted email.

Do You Want To Increase The Turnover In Your Business?

This is an exciting topic that of course many entrepreneurs and business owners are interested in. Once the main generators of benefits are identified and measured, you must develop strategies to make them grow, but without this increasing costs.

Making your business more profitable necessarily requires finding ways to increase sales profits, as well as reducing costs, as well as carrying out a comparative evaluation of your company to determine in which areas you can save money. You must also prioritize the strategies you have selected to improve your business income so that you should concentrate on the most important ones.

Strategies To Grow Your Sales

First start by increasing the productivity of your staff, in this case, recognizing and rewarding their contributions through performance reviews. It is also important to instruct staff about different sales skills and the correct way to sell products so that customers carry out multiple purchases at the same time.

It is also advisable to develop new product lines, for which it is necessary to conduct surveys among customers about them. In the same way, it is essential to find new markets based on research that allows you to determine if it is possible to expand your business to new areas.

On the other hand, your customer service is crucial and therefore, it is essential that the best and also develop a training program for staff to learn to deal with complicated customers or offer immediate solutions.

Increasing your prices is not a bad strategy, so you can check if you have valued your products and services correctly, in such a way that this allows you to increase prices without reducing sales.

Of course, you should also consider price discounts, as well as individual or exclusive promotions, as this is an excellent way to increase the customer base.

Strategies To Reduce Costs

Part of the process of increasing the profits of your company has to do with finding ways to reduce your costs. In this sense, you can start by cutting your inventory since stock control is, in fact, an excellent way to simplify your business.

It is also convenient to make sure you have the right suppliers for your company and negotiate better prices or discounts to buy wholesale. If you succeed, you can reduce the direct costs in your business.

But you can also make a significant reduction in indirect costs. For example, try to reduce waste and errors in your business through proper training of your staff, or where appropriate, reduce marketing costs through low-cost marketing techniques.

Do not forget that lowering overhead is also an excellent way to increase profits. For example, save on energy whenever possible and try to find an electricity supply company that offers cheaper rates.

Give Priority To Your Strategies

After you have chosen the strategies to make your business more profitable, you must make sure you prioritize those strategies in order of importance. Ideally, write down your objectives and the corresponding procedure to achieve them, as well as define the way you intend to implement the plan.