When you think of a successful business, you necessarily have to consider the marketing strategy as the backbone of your company. It is responsible for generating the necessary awareness about your products or services among customers.
A good marketing strategy should correlate perfectly with marketing plans in the long term and with the objectives of your business. Unfortunately and as a consequence of a variety of reasons, companies often tend to implement striking or obsolete strategies to market their products.
Ultimately, this can have a different effect on sales, as well as on the reputation of the business in general terms. Next, we talk about the way in which a company is affected by a bad marketing strategy.
LACK OF MARKETING EXPERIENCE
A marketing strategy designed for a company should be organized in a way that complements the objectives, as well as the resources of the company. What happens, however, is that many businesses become ambitious and opt for extreme marketing strategies that are not necessary for the type of business they have. This leads to the reduction of funds, which could be used for other purposes.
A marketing plan will be ineffective if it fails to target the target audience. Instead of focusing on the preferences and choices of customers, many marketing “experts” try to impress management. The truth is that a marketing strategy with this approach, will have little impact on the purchase decision of customers, plus it can lead to a drop in sales.
IGNORE ONLINE MARKETING
At present, there is still a very high percentage of companies that do not have an Internet presence through a web page. It is regrettable considering the degree of penetration that the web has throughout the world.
GOOD MARKETING VS BAD MARKETING
What makes a marketing strategy good or bad, is to what extent that strategy affects the company’s commercial results, the products or services that are marketed. It’s that simple when you get to implement a good marketing strategy, it has a positive effect on business results, while with bad marketing, it is having an adverse impact or does not affect business results.
Any other measure regarding the quality of a marketing strategy, including things like “we managed to reach 1 million people”, “our service sets us apart from the competition,” etc., are secondary measures that only have relevance if in the end lead to commercial results. That is, it does not matter how many people you get or how different your service is from the competition if you do not improve the state of your business.
The important thing is not to evaluate a marketing strategy for how great is the creator of the ad, or how beautiful the website can be. The only measure that indicates that a marketing strategy is good or bad has to do with how well it motivates customers to act in a way that improves business results.