How To Promote Your Products Without Falling Into Spam
Promoting your products without spamming is sometimes complicated and although email is the most effective marketing tool for many companies, being cataloged as a spammer can be a severe problem.
The Problem Of Spam When Promoting Your Products
It has to be said that it is getting harder and harder to reach the customer’s ticket trays, considering that almost one in four commercial emails are sent to the spam or spam folder, even in many cases they are completely blocked. Besides, small businesses often come into conflict with spam filters, also taking the acceptance of users for it sent promotional mail.
But you can significantly improve the chances of reaching customers and potential customers, doing things correctly. Then we talk about precisely how to promote your products without spamming.
Maintain A Good Reputation
Spam filters are used to examine in detail the content of email messages and punish messages with spam content. However, the reputation of the sender is much more important at present.
That is, in the same way, that a bad credit score can exempt you from the credit market, an incorrect sender score for your domain name or IP addresses can make your promotional emails never reach the inbox.
Many emails and Internet providers use tools to determine the reputation of the person sending the mail messages. The key among these is the number of complaints from users since if more than one in every thousand email recipients complain, the words of the company will be completely blocked.
To find out how good your business reputation is in this regard, you can use a free online service such as senderscore.org, where only by entering your IP address, you can know your score and discover the underlying causes of a bad reputation. This way you can determine what things have to be corrected.
Improve Your Content
It is known that spam content only activates filters 17% of the time, however, if you are new to mail marketing or your business is too small to have a good reputation, this percentage could be higher.
Changing words such as “raising money” by “raising funds” and eliminating expressions that are not necessary can significantly improve the rate of messages received. You should bear in mind that messages that are annoying or with irrelevant content may cause some recipients to click on the “Report spam” option.
You can avoid all this by orienting mail messages, clearly identify your company in the shipping address, in addition to creating beautiful text in the “Subject” device, as well as ensuring that messages are displayed correctly not only from the computer but also from mobile devices.
Additionally, it is also convenient to avoid buying email lists since they usually include spam traps, which are false addresses to catch unwanted email.